The title of “Optimizer” can get thrown around pretty lightly these days. After just a few days in the CXL Institute’s online course in Conversion Rate Optimization, it became very clear how complex it truly is. How do we do it? How do we improve it? …

Let’s get this party started! Check out my previous blog posts on Conversion Rate Optimization (CRO) here! My take-aways are coming directly from what I learn through CXL Institute’s digital courses. They have tons of instructors who are educating marketers on various ways to advertise successfully to their target audiences…

The deeper I dive into the CXL Institute digital courses on Conversion Rate Optimization (CRO), the more I realize just how intense marketing is. I always knew there were a million and one tactics to get people interested in your product, to get them to make a purchase… but the…

Hello, Week 7! My notes from CXL Institute’s online courses are ready for your reading pleasures! As per usual, if you’ve missed any of my learnings about Conversion Rate Optimization in digital marketing, you can catch up here. Without further ado, let’s get to it! If you’ve been in the…

A new week, a new blog post. If you’ve been following along with my journey through the online courses with CXL Institute, then you know I’ve been learning a LOT about Conversion Rate Optimization (CRO), and sharing some of my notes. Want to catch up with the previous 5 posts…

I hope you’ve been following along with my learnings with the CXL Institute! Their online teaching platform has been extremely helpful as I navigate the inner workings of Conversion Rate Optimization. If you’re curious about the other courses offered with CXL, click here to find out more info. …

CRAFTING EFFECTIVE UNIQUE VALUE PROPOSITIONS Aaaand we’re BACK! Are you ready to feed your brain and fuel your brand with more conversion rate optimization information? Good, because we have a lot to cover from the course work in this week’s CXL Institute course. …

Have you ever heard of Value Propositions? Before taking the course about it via CXL Institute, I hadn’t. It’s a very unique part of Conversion Rate Optimization — and if you’ve read my last 2 blog posts, you’ll know I’m all about CRO right now. …

I don’t know about you, but I love to learn the newest info when it comes to media and design. I also love when I don’t have to seek out what the latest trends are, but I can have them all at my fingertips, compiled into one place. Oh, and…